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Branding Guidelines

Logux visual identity is based on my language and writing system diversity, combining digital culture with old writing systems. You can find inspiration in Linguopunk account.

Few examples: English in Korean style, Modern Gothic Calligraphy, Round-robin, Kufic script, English as Japanese stamps, Persian calligraphy, Arabic calligraphy, Andrey Martynov, Georgian calligraphy, Valentine Sidorov, old books.

Logo with Name

Anton Lovchikov created a logo that subtly references a circular writing system from the Arrival movie

Font

We are using the free Kurbanistika font by Misha Priemyshev.

This is decorative font without focusing on readability. It should be used only for big and non-critical texts.

Colors

NameHEX CodeSample
Black#1f1f1f
Accent#f5a623
Light Accent#fbd469